Kia Crosses Over (at least in concept)
Kia Multi-S Concept
At a press conference in Chicago last week, Kia introduced the Multi-S concept vehicle. This is a 3-row crossover suv. It's thoroughly modern if a little generic-looking, with a multi-pane sunroof much like the Nissan Quest. Its closest competitor appears to be the recently redesigned Toyota Rav-4. The show model is powered by a 2.4 liter 4 cylinder version of the Global engine shared by Hyundai-Kia, Mitsubishi and DaimlerChrysler. In Europe a turbo-diesel will likely be the engine of choice.
If the Multi-S makes it to market in anything close to its current form, its success may be dependent on whether Kia can keep the weight down. Kia has a history of coming to market with vehicles that are about 10% heavier than the closest competition. Recently, though Kia has been improving in this department. (See Kia Sedona post below.) If Kia can keep the weight in the 3000-3200 ballpark, this could be a winner.
Kia Multi-S Concept - Automobile Magazine
Monday, February 13, 2006
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