Friday, August 17, 2007

Ford Taurus vs. Volvo S80
What you pay vs. what you get

I saw my first '08 Ford Taurus on the road in Delaware a little over a month ago. It had an Enterprise sticker on it, so that wasn't a good sign for the car that's supposed to lead Ford's turn around. Still, for those in the market for a large car, the Taurus deserves a look. It has all the right parts. In fact, the Taurus shares much of its underlying platform with the top-of-the-line Volvo S-80, and especially in AWD form, the Ford is a much better deal. The Taurus is as much as a third cheaper than a comparably equipped Volvo. It's got to be a lot easier to find a Ford dealer than a Volvo dealer. I prepared this Apples-to-Apples comparison of the Taurus to the S80 at truedelta.com.

The Taurus is a good deal. It has a good personality. So what if the new three-bar grill combined with its ovoid shape make it look like a 1980's Ford Tempo on human growth hormone. Hey, maybe they can get Barry Bonds to be their new spokesman.

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