GM Marketing Failure Mode Strikes Again.
Last spring, I reported on how I received a test-drive offer on a Buick LaCrosse. I went to a Buick Dealer, and they didn't have enough dealer plates to handle the customers, and I and several others waited up to an hour only to leave without test-driving the car.
Today, I tried to get on the gmbuypower.com website to check what was available. (GM has a current offer giving employees $1000 bonus on midsized cars.) The link to refer the customer to the dealer internet representative isn't functioning.
Note to General Motors: Your marketing program is only as good as your weakest link.
Welcome to GM Vehicle Showroom
Thursday, November 17, 2005
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