Martha Martha Martha
Why does it always have to be about Martha?
Martha's Win is Buick's Loss
Hot on the heels of an announcement that the Martha Stewart version of The Apprentice will be cancelled for low ratings, General Motors have announced marketing tie-in between the show and the new Buick Lucerne.
The Lucerne has generally received good reviews, but so far has received very little promotion. If Martha Stewart's show is the centerpiece of the promotional effort, GM will likely be disappointed in the car's sales.
Buick and Martha Stewart Join Forces to Introduce 2006 Buick Lucerne to Upscale, Sophisticated Audience
Tuesday, November 29, 2005
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