AFSCME 3357-HOF'S BLOG

Strike 2 for General Motors Marketing - gmprovingrounds.com

General Motors has a gimmicky marketing website gmprovinggrounds.com. Unfortunately, it has a fixed browser window size without a scrollbar, and all of the feature's aren't accessible at 800x600 through MSIE 6.0. So, I'll pass.

That's marketing money wasted. Speaking of wasted marketing money. Earlier this spring, I got a certificate to test drive a Buick and receive a gift certificate. I went to the local Buick dealer to test drive a car, I waited over an hour, but they had no dealer plates left, so I left without test driving the car. They did validate my certificate, but it's been two months, and I haven't received anything.

The Buick LaCrosse might be a good car. I wouldn't know, I didn't get a chance to drive one. Hare Buick Pontiac GMC didn't think it was a good idea to have as many dealer plates as it has salespeople.

GM has to learn that you can't have cars 90% as good as the competition. You can't have dealers 90% as good as the competition either.




Proving Grounds