Monday, June 20, 2005

GM Market Share Increased Thanks to "Employee" Discounts.

GM retail market share inched above 30% for the month just reported thanks to the "GM Employee Discount for Everyone" plan. We'll see when the General posts its next quarter results whether the discount plan helped or hurt the bottom line. Given the imperative of clearing 2005 models, it was the right thing to do.

The Car Connection - GM Discounts Boost Market Share - J.D. Power says, after two weeks, employee discounts are pushing sales up.

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