Monday, October 11, 2004

Howard Stern gets Sirius

Last week, shock jock Howard Stern announced that he would be moving his radio show to the Sirius satellite service in 2006. Sirius so far has been in a week second place in the satellite radio business as compared to rival XM. According to the Wall Street Journal, Sirius has a little over 600,000 subscribers, and last year had revenue of about 12 million. This makes it both gutsy and surprising for Sirius to announce what was termed a $500 million multi-year package with Howard Stern. The CNN article linked below said that the annual budget for Howard Stern's show, including his and other salaries, is about $100 milliion per year. How much of that is cocaine?

Howard Sterns leaves commercial radio - Oct. 6, 2004

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