Wednesday, December 14, 2011

2012 Chevrolet Impala
300 Horsepower for $20,000?

I'm in the early stages of car shopping - dangerous for me. I'm mainly looking at small cars like the Chevrolet Cruze and the Ford Focus, but while I was looking at incentives on the Chevrolet Cruze (not much available), I saw shocking incentives on the 2012 Chevrolet Impala. The Impala is an old design, but this year it got a New engine, a 300 horsepower 3.6 liter V6, basically the same engine as the base Camaro. With the standard 6-speed automatic transmission, the Impala has EPA ratings of 19/29. As Adam Sandler would say, "not toooo shabby".

The Impala used to have many options, but they've cut it down to a 3 flavors deal with virtually no options. A reasonably equipped base LS model has a list price of around $25,000 or $26000 when you add the delivery etc. The incentives vary by area and trim level, but it appears that there is a $3500 general rebate and 3,000 in GM Employee Cash Allowance for the low trim levels (and $4000 GM employee cash for the LT and LTZ higher line models). These incentives can put a GM employee in the seat of a new Impala for around $20k, significantly cheaper than the price of a comparably equipped Cruze compact. If you are more into the Malibu, the Malibu looks to have 2-3k in incentives, but be advised, the redesigned 2013 Malibu is only a couple months away. The Eco version will debut in early 2012 with the remainder of the line set for a traditional late-summer introduction.

To check it out, go to

(Update: since I roughed this out, I talked to a salesman at a Chevy dealer who told me I was $1000 high on incentives for the $2012 Impala. GMFF's configurator confirms this, but GMFF's general incentive page tracks the $6500/$7500 total incentive figure that I provided in the post.)

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