IndyCar.com

Meet Gene Simmons Marketing Genius:
Kiss Singer Leads new Indycar marketing Push

KISS frontman Gene Simmons now has a marketing company, and he has apparently cast a spell over Indianapolis Motor Speedway president Tony George. Simmons has come up with a marketing plan designed to take back some of the ground that open-wheel racing has lost to NASCAR over the past x years. You can preview the new theme song I am Indy at the website below.

IndyCar.com

I still think the Indy 500 is the greatest spectacle in racing. The best theme song in racing? Not so much. It's not so bad with the video.