AFSCME 3357-HOF'S BLOG

GM Shifts Brand Strategy - Buick, Pontiac & GMC Trucks to be marketed together.

For some time, General Motors has been quietly consolidating Buick, Pontiac and GMC Trucks into dealerships that sell all three brands, still there are quite a few stand alone dealerships with one or two of these brands. GM recently announced that it was going to consolidate these brands and turn each into narrower niches, eliminating duplicate products. The Detroit News article below is interesting because it lists the number of units sold for each brand. I'll revisit this later.

GM shifts strategy for brands - 05/19/05