Thursday, July 29, 2004

Chrysler 300C vs. Lincoln LS V8 Sport

I always liked the Lincoln LS as a personal luxury sedan, but I always thought it was overpriced. (Actually, it makes a great used car buy.) I wanted to see how the Lincoln LS compared to the hot new Chrysler 300c (the "c" model is the "hemi" version.) Based upon the MSN Cars worksheet below, the 300c enjoys a 7,600 price advantage over the LS. The 300 is about 5% heavier and a few percent roomier, but the 300c gets 1 mpg better on the highway thanks to cylinder deactivation in its hemi engine. The Chrysler has 21% more horsepower than the already well-powered Lincoln, and the Chrysler has a whopping 36% more torque.

The bottom line: rebates alone aren't going to save the LS's market share from being savaged. Lincoln is going to have to cut the list price on the LS brutally to keep up with advances by the competition.



MSN Autos - Side By Side Compare

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