The lesson that I learned this month is not to use the acronym WTFC in an email. The reason: the recipient might not know what I'm talking about. I could be talking about Wintrust Financial Corporation. I could also be talking about the "not for profit" Women Together Fighting Cancer, a/k/a the "other" pink ribbon charity. Dear readers, the next time one of your learned correspondents sends you an email with WTFC? Ask him or her whether he or she means Wintrust Financial Corporation or Women Together Fighting Cancer. Stomp out ambiguity before it spreads.
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