AFSCME 3357-HOF'S BLOG

The Ford Vertek Concept
- From Escape to Departure

At the Detroit Auto Show last week, Ford showed off its Vertek concept car - compact crossover actually. Something like this is likely to replace the popular Escape model.



I hate the name Vertek, but I think the vehicle is nicely funky-looking. I googled the name. Vertek is actually considered to be a legitimate English word, an import for the word for "departure" in Dutch. I'm not sure that's what the Escape's buyers are looking for though. It seems like Escape buyers like the boxy look. The box gives them a nice place to put their dogs. I'm sure Ford has some market researchers that make more money than me, so they must know what they're doing.