AFSCME 3357-HOF'S BLOG

Ford Solicits Jag Offer
Jaguar and Land Rover to be Sold Soon?

Apparently Ford is in discussion with private equity firms about selling Land Rover & Jaguar. I am at a loss to understand how any private equity firm could run these companies at a profit under any scenario. Take all of Ford's US problems, and multiply them by two, and you'll have some idea of the problems facing Ford's Premier Automotive Group. According to the Businessweek article linked, Ford claims Land Rover is making money due to strong sales of its high-line Range Rover Sport. Apparently there is a market for unsuitable vehicles aimed at those who find Hummers too practical.

I would be surprised to see Ford sell Volvo. Volvo engineering is at the heart of many Ford models, European, American, and other. We'll have to wait & see what happens.