Friday, July 07, 2006

Rent a BMW 325 for $12.75
Zipcar breaks the rules of the Auto Rental Business


Yep. Do it here. The catch? That's $12.75 per hour. But still, I'd pay $12.75 for an hour in a Bimmer. How about $10.75 for a Mini? Sounds like fun. Zipcar rents cars by the hour in several major cities including Washington D.C. and Boston. You register for a "Zipcard" online, then you pick up a car on the street in the assigned place drive it for a while, then return it. No check in or check out. Zipcar touts this as a way to avoid owning an unnecessary car in an urban area.

You can even rent a Toyota Prius as the carpundit did. He hated it. Even though it's hard to buy a Prius at any price, you can rent it at Zipcar for $8.75 per hour.

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