Are you a Sucker? Somebody paid seven cents for your name.
I've often wondered how one of our clients could be lucky enough to have a person calling him telling them they won an international lottery, and just a few days later have another caller telling him they won a second lottery. The answer of course is that he is on a "Sucker list".
The article linked below from Crimesofpersuasion.com explains the process of compiling and marketing "Sucker lists" (or "Suckers' lists") that are used by con artists to do their dirty deeds. If you make it on one of these lists, chances are that companies are paying $.07 to .08 for your name on a mailing list/calling list. If you can be identified as a gambler, or a sweepstakes enthusiast, it's likely that your name is worth more than a member of the general public.
Lead Generation Techniques Used by Fraudulent Con Artists for Direct Mail Fraud and Telemarketing Scams
Thursday, August 18, 2005
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