So how are dealers doing with GM's Employee Discounts for Everybody Program?
With the customers getting the car for 3-4% below invoice, how do dealers make money? GM is paying the dealers 5% of the MSRP. On a $20,000 Malibu, that would be $1000. That's enough to take the car out of the "Fleet sales" department that employee purchasers usually must go through.
GM deal nets sales, but draws criticism - 06/09/05
Monday, June 20, 2005
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