AFSCME 3357-HOF'S BLOG

GM spending $7.8 Million on Oprah Giveaway - Smart or not?

My first instinct was to say that it was crazy to give away 276 Pontiacs to Oprah audience members. But the more I learned about it, it appears to be crazy like a fox. First, more than half the show on Oprah's heavily promoted season-opening episode was basically a commercial for the new Pontiac G6. Second, the media buzz surrounding the give-away has generated a lot of publicity. Most of the people hearing about it are probably thinking: 'What's a G6?' So it leads to more inquiry.

Ok, GM Marketers, you win this one.


GM, 'Oprah' team up to give away cars